Title Marketing the professional services firm : applying the principles and the science of marketing to the professions / Laurie Young

Published Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, Inc., [2005] ©2005

Copies

Location	Call no.	Vol.	Availability
MELB	658.8 You/Mtp		AVAILABLE

Description x, 417 pages : illustrations ; 23 cm Bibliography Includes bibliographical references page ([405]-407) and index Subject Service industries -- Marketing. Professional corporations -- Marketing. LC no. 2005010793 ISBN 0470011734 (cloth : alk. paper)

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