| Description |
1 online resource (17 pages) |
| Series |
International business online (text) |
|
Thunderbird case series |
| Summary |
Mattel, an industry leader with a sterling reputation in corporate responsibility, was being pulled into a recall vortex that had seen affected a variety of products produced in and exported from China in 2007, including dog food, toothpaste, tires, and seafood. Mattel CEO Robert Eckert was faced with a crisis. By the time the dust settled, Mattel had recalled 19 million toys made in China. Mattel's stock price declined as they took a $40 million charge for recalls, and their costs increased because of added regulation in China and the United States. The tsunami of negative events that followed left Mattel executives perplexed and reeling: How could a company so highly regarded as a toy industry model of corporate citizenship find itself mired in such a controversy? What next steps should they take to recover from the crisis? How should they protect their brand? What should they do to restore their reputation? Was this crisis a roadblock to achieving their vision of being the world's premier toy brand "tomorrow"? |
| Notes |
Title from resource description page (viewed July 24, 2014) |
|
Thunderbird case number: A07-08-0016 |
| Bibliography |
Includes bibliographical references |
| Notes |
This edition in English |
| Subject |
Mattel, Inc. -- Case studies
|
| SUBJECT |
Mattel, Inc. fast (OCoLC)fst00605783 |
| Subject |
Toy industry -- Production control -- China -- Case studies
|
|
Crisis management -- Case studies
|
|
Crisis management.
|
|
China.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Teagarden, Mary B.
|
|
Thunderbird School of Global Management.
|
|
