2020

2:00 minutes to success.

Melbourne, Victoria : Seven Dimensions, 2020

 

2019

3D printing throws a wrench in the works for the Craftsman brand

Allen, Charlotte, active 2019, author

London : SAGE Publications: SAGE Business Cases Originals, 2019

 

2010

42 rules of product management : learn the rules of product management from leading experts from around the world

 

2015

75 historias de marketing con moraleja

Lury, Giles, author.
Primera edición
Madrid : LID, 2015

 

2016

The Activation Imperative : How to Build Brands and Business by Inspiring Action

Rosen, William



 

2022

Adopting the innovator's mindset : too many innovations fail because they're solutions looking for problems, not the result of a disciplined process

Marchand, Lorraine Hudson, author.
[First edition]
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2022

 

2017

Advances in through-life engineering services

Cham, Switzerland : Springer, 2017

 

2016

The agile marketer : turning customer experience into your competitive advantage

Smart, Roland, 1974- author

Hoboken : Wiley, 2016

 

2014

Agile Produktmanagement mit Scrum : Erfolgreich als Product Owner arbeiten

Pichler, Roman.
2nd ed


 

2023

The AI product manager's handbook : develop a product that takes advantage of machine learning to solve AI problems

Bratsis, Irene, author
1st edition
Birmingham, UK : Packt Publishing Ltd., 2023

 

2023

The AI product manager's handbook : develop a product that takes advantage of machine learning to solve AI problems

Bratsis, Irene, author
[First edition]
[Place of publication not identified] : Packt Publishing, 2023

 

2023

Aligned : stakeholder management for product leaders

McCarthy, Bruce, author.
First edition
Sebastopol, CA : O'Reilly Media, Inc., 2023

 

2018

Amazon India's "Apni Dukaan" : branding strategy

Yadav, Neetu, author

Bingley, U.K. : Emerald Publishing Limited, 2018

 

2022

Apple drops the iPod : when is it time to retire a product?

Lawrence, Kelsey, author

London : SAGE Business Cases, 2022

 

2007

Authenticity : what consumers really want

Gilmore, James H., 1959-

Boston, Mass. : Harvard Business School Press, [2007]

Request It 

2014

Background and future prospects in life cycle assessment

Dordrecht : Springer, 2014

 

2006

Balanced brand : how to balance the stakeholder forces that can make or break your business

Foley, John, 1955-
First edition
San Francisco : Jossey-Bass, [2006]

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2010

The basics of product design development

Baker, Phil, 1943-



 

2021

Behavioral Aspects of Brand Management

Majerová, Jana



 

2021

Berger Paints : managing product performance through co-creation

Sarkar, Sanmitra, author

London : SAGE Publications: SAGE Business Cases Originals, 2021

 

2005

Beyond branding : how the new values of transparency and integrity are changing the world of brands

paperback edition
London ; Sterling, Va. : Kogan Page, 2005

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2019

Beyond Product

Soley, Jill

Morgan James Publishing, 2019

 

2017

Boeing : more than just an aircraft manufacturer

Krishnan, Vish V., presenter

London : Henry Stewart Talks, 2017

 

2012

Brand aesthetics

Mazzalovo, Gerald.



 

2004

Brand babble : sense and nonsense about branding

Schultz, Don E.

Mason, Ohio : Thomson/South-Western, [2004]

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2015

Brand building and marketing in key emerging markets : a practitioner's guide to successful brand growth in China, India, Russia and Brazil

Schaffmeister, Niklas, author

Cham : Springer, [2015]

 

2016

Brand desire : how to create consumer involvement and inspiration

Ind, Nicholas, author

London ; New York, NY : Bloomsbury Information, 2016

 

1991

Brand extension and order of entry

Sullivan, Mary.

Cambridge, Mass. : Marketing Science Institute, 1991

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2010

The brand gym : a practical workout to gain and retain brand leadership

Taylor, David, 1964-
2nd ed


 

2013

Brand identity factors : developing a successful Islamic brand

Alihodzic, Vedad



 

2016

Brand management

London, United Kingdom : SAGE Publications Ltd, 2016

 

2003

Brand management : a theoretical and practical approach

Riezebos, H. J., 1960- author
English language edition
Harlow : Financial Times Prentice Hall, 2003

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2014

Brand management and marketing of luxury goods

Scholz, Lucie, author

Hamburg, Germany : Anchor Academic Publishing, 2014

 

2009

Brand management for international hotels

Patricia, Maria
1st ed


 

2021

Brand management : text and cases

Mathur, U. C., 1938- author.

Bengaluru : Trinity Press, an imprint of Laxmi Publications Pvt. Ltd., 2021

 

2008

Brand meaning

Batey, Mark.

New York : Taylor & Francis Group, 2008

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2008

Brand Meaning

Batey, Mark



 

2015

Brand meaning : meaning, myth and mystique in today's brands

Batey, Mark, author
Second edition
London : Routledge, 2015

 

2013

Brand premium : how smart brands make more money

Hollis, Nigel, author.
First edition
New York : Palgrave Macmillan, 2013

 

2013

Brand revolution : rethinking brand identity

Sicard, Marie-Claude.



 

2010

Brand rewired : connecting intellectual property, branding, and creativity strategy

Chasser, Anne H



 

2004

Brand Stretch : Why 1 in 2 Extensions Fail, and How to Beat the Odds

Taylor, David



 

2018

Brand Transformation : Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy

Glanfield, Keith, author
First edition
London : Taylor and Francis, 2018

 

2017

Brand vs. Wild : Building Resilient Brands for Harsh Business Environments

Lewis, Jonathan David



 

2009

Branded entertainment : product placement and brand strategy in the entertainment business

Lehu, Jean-Marc.
First paperback edition
London ; Philadelphia, PA : Kogan Page, [2009]

 

2007

Branded entertainment : product placement & brand strategy in the entertainment business

Lehu, Jean-Marc.

London ; Philadelphia : Kogan Page, 2007

 

2019

Branding

Chiaravalle, Bill, author.
[First edition]
[Old Saybrook, Connecticut ] : Tantor Media, Inc., 2019

 

2011

Branding and Sustainable Competitive Advantage : Building Virtual Presence

 

2015

Branding for dummies

Chiaravalle, Bill, author.
Second edition
Hoboken, NJ : John Wiley & Sons, [2015]

 

2007

Branding for dummies

Chiaravalle, Bill