| Description |
1 online resource : illustrations |
| Series |
SAGE Knowledge. Cases |
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SAGE Knowledge. Cases
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| Summary |
Samsung Electronics Company, Ltd. experienced the most serious business problem in its history following reports that lithium ion batteries in the company's Galaxy Note 7 smartphone were exploding and catching fire in 2016. This case examines technical malfunctions associated with the product failure, as well as Samsung's and the mobile industry's reaction to the crisis. This case further explores the financial and brand reputation damage to Samsung Electronics, along with other contemporary issues that affected the South Korean industrial giant |
| Notes |
Originally Published InThomas, E., Zeron, A., & O'Rourke, J. S. (2017). Samsung Electronics Company, Ltd.: Galaxy Note 7 crisis. The Eugene D. Fanning Center for Business Communication. South Bend, IN: University of Notre Dame |
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Description based on XML content |
| Subject |
Samsung Telecommunications America -- Case studies
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| SUBJECT |
Samsung Telecommunications America fast |
| Subject |
Crisis management -- Case studies
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Samsung Galaxy Note (Smartphone) -- Case studies
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Smartphones -- Case studies
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Product safety -- Case studies
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Crisis management
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Product safety
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Samsung Galaxy Note (Smartphone)
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Smartphones
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| Genre/Form |
Case studies
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Case studies.
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|
Études de cas.
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| Form |
Electronic book
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| Author |
Zeron, Alejandra, author
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O'Rourke, James S., author
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| ISBN |
9781526489043 |
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152648904X |
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