Limit search to available items
Book Cover
Author Yadav, Babulal, author

Title Maggi Noodles : challenge of total recall in India / Babulal Yadav, Abhinandan K. Jain
Published London : Indian Institute of Management, Ahmedabad, 2016
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Trouble was brewing for Nestle in India with a lab test finding MSG in Maggi noodles, a product brand which had been adjudged 'most powerful' and 'most trusted' in India; it was being banned in different parts of the country. Paul Bulcke, CEO of Nestle SA, arrived in New Delhi to face the heat and take necessary damage control measures. The case challenges the participants to review the events leading to a total ban on all the nine variants of Maggi noodles imposed by FSSAI, the Indian Regulator, by Nestle India. It also challenges them to suggest ways of taking care of the business in future in India as well as its effects in other countries
Notes Originally published in Yadav, B., & Jain, A. K. (2016). Maggi noodles: Challenges of total recall in India. BP0396. Indian Institute of Management, Ahmedabad
Description based on XML content
Subject Nestl韸Management -- Management -- Case studies
Product recall -- India -- Case studies.
Crisis management -- India -- Case studies.
Food industry and trade.
Genre/Form Case studies.
Form Electronic book
Author Jain, Abhinandan K., author
ISBN 9781526438546 (ebook)