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Book Cover
Author Agnihotri, Arpita, author

Title Lactalis : the product-harm and product recall crises / Arpita Agnihotri, Saurabh Bhattacharya
Published London : SAGE Publications: SAGE Business Cases Originals, 2019
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary The case explains how in December 2017 in France one of the world's largest dairy companies, Groupe Lactalis S.A. (henceforth, Lactalis), issued a product recall after baby food contaminated with Salmonella bacteria was discovered. Further recalls were issued after Lactalis products were found to have sickened 36 infants in multiple countries. Lactalis was criticized for its response to the product-harm crisis and its management of the product recall. Consumers did not accept any compensation offered by Lactalis and furthermore demanded the resignation of its Chief Executive Officer (CEO). Some French retailers were found to be at fault when they were found selling the baby food after product recalls were announced. The French government was also criticized for its food inspection policies which should have prevented the contamination of the baby food or discovered it before the products went to market. This case encourages students to discuss the impact of the product-harm and the product recall crises on Lactalis and to draw broader conclusions about how firms should deal with such a crisis. The case also urges students to analyze how multiple parties associated with a firm are responsible for quality control, preventing product harm, and carrying out recall procedures while preserving the brand's integrity. Lastly, the case urges students to think about how consumers respond to such crises and why they take extreme steps such as demanding the resignation of a CEO, and refusing compensation when a product-harm crisis occurs
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Group Lactalis -- Case studies
Dairy products industry -- France -- Case studies.
Product recall -- France -- Management -- Case studies.
Social responsibility of business -- France -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Bhattacharya, Saurabh, author
ISBN 1526464349
9781526464347 (ebook)