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Book Cover
E-book
Author Robson, Karen, author

Title Peloton's safety issues / Karen Robson
Published London : SAGE Publications: SAGE Business Cases Originals, 2021

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Description 1 online resource : illustrations
Series SAGE Business cases
SAGE Business cases
Summary Months after learning of safety concerns related to the Peloton treadmill, Tread+, Peloton issued a product recall. This case covers Peloton's initial reactions to the safety concerns, subsequent product recall, and brand position in the months after the recall. Students are asked to evaluate Peloton's reaction to the safety concerns, and to brainstorm what the company should do moving forward to ensure that they are positioned in a desirable way
Notes Description based on XML content
Subject Treadmills (Exercise equipment) -- Safety measures -- Case studies
Product recall -- Case studies
Product recall.
Genre/Form Case studies.
Form Electronic book
ISBN 9781529795813
1529795818