Title Behind the screens : Hollywood goes hypercommercial / directors, Matt Soar, Susan Ericsson ; producer, Matt Soar ; executive producer, Sut Jhally

Published [San Francisco, California, USA] : Kanopy Streaming, 2014

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Description 1 online resource (1 video file, 37 min.) Summary Behind the Screens explores the trend toward "hypercommercialism" in Hollywood film: product placement, tie-ins, merchandising, and cross-promotions. The film mixes clips from popular Hollywood films with expert commentary to show how movies have become vehicles for the ulterior marketing and advertising motives of studios and their owners. Featuring Oscar-nominated screenwriter Jeremy Pikser; Mark Crispin Miller; Susan Douglas; Robert McChesney, and others Credits Editor, Susan Ericsson ; music, Thom Monahan ; camera, Susan Ericsson . [and others] Event Originally produced by Media Education Foundation in 2000 Audience Grade 9+ Higher education In Media Education Foundation Collection Subject Advertising -- Motion pictures -- United States Commercialism. Motion picture industry -- California -- Los Angeles Motion picture industry -- United States. Motion pictures -- United States -- Marketing Product placement Advertising -- Motion pictures Commercialism Motion picture industry Motion pictures -- Marketing California -- Los Angeles United States Genre/Form Internet videos documentary film. Internet videos Documentary films Documentary films. Documentaires. Form Streaming video Author Ericsson, Susan Jhally, Sut Soar, Matt

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