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Book Cover
Streaming video

Title Behind the screens : Hollywood goes hypercommercial / directors, Matt Soar, Susan Ericsson ; producer, Matt Soar ; executive producer, Sut Jhally
Published [San Francisco, California, USA] : Kanopy Streaming, 2014
Online access available from:
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Description 1 online resource (1 video file, 37 min.)
Summary Behind the Screens explores the trend toward "hypercommercialism" in Hollywood film: product placement, tie-ins, merchandising, and cross-promotions. The film mixes clips from popular Hollywood films with expert commentary to show how movies have become vehicles for the ulterior marketing and advertising motives of studios and their owners. Featuring Oscar-nominated screenwriter Jeremy Pikser; Mark Crispin Miller; Susan Douglas; Robert McChesney, and others
Credits Editor, Susan Ericsson ; music, Thom Monahan ; camera, Susan Ericsson . [et al.]
Event Originally produced by Media Education Foundation in 2000
Audience Grade 9+
Higher education
Notes Mode of access: World Wide Web
In Media Education Foundation Collection
Subject Advertising -- Motion pictures -- United States.
Motion picture industry -- California -- Los Angeles.
Motion picture industry -- United States.
Motion pictures -- United States -- Marketing.
Product placement
Genre/Form Documentary films.
Video recordings.
Form Streaming video
Author Ericsson, Susan.
Jhally, Sut.
Soar, Matt.
Kanopy (Firm)