Limit search to available items
Book Cover
Author Vejlgaard, Henrik.

Title Anatomy of a trend / Henrik Vejlgaard
Published New York : McGraw-Hill, [2008]


Location Call no. Vol. Availability
 W'PONDS  306.091821 Vej/Aoa  AVAILABLE
Description vi, 264 pages : illustrations ; 21 cm
Contents Introduction: From intuition to knowledge -- An unsolved mystery -- The cast of characters -- What's the motive? -- The setting -- The plot thickens -- Towards the climax -- Anti-climax -- Epilogue: A continuing story : the future of trends
Summary "Drawing on his research, trend sociologist Henrik Vejlgaard unearths clues about how trends emerge and go mainstream and examines the influential individuals who make this happen. Throughout are real-life stories of both famous and anonymous movers and shakers who have had worldwide influence in changing our styles of living, including business leaders, designers, and artists, while also conveying the development of little-known trends that illustrate the trend's life cycle. Anatomy of a Trend explores every level of this process - making it easy for you to benefit from the social dynamic that causes trends to take off and spread."--BOOK JACKET
Analysis Trends
Notes Includes bibliographical references and index
Bibliography Includes bibliographic references and index
Subject Consumers' preferences.
Popular culture.
Product management -- Social aspects.
Social change.
Style (Philosophy)
LC no. 2007019120
ISBN 0071488707 (alk. paper)