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Book Cover
Book
Author Chapman, Randall G.

Title BRANDS : a marketing game / Randall G. Chapman
Published Englewood Cliffs, N.J. : Prentice Hall, [1993]
©1993

Copies

Location Call no. Vol. Availability
 MELB  658.800285 Cha/Bam  AVAILABLE
Description xi, 83 pages : illustrations ; 28 cm
Notes "BRANDS is a subset of BRANDMAPS ..." -- Back cover
Includes index
SUBJECT BRANDS (Computer program)
Subject Marketing -- Computer programs.
Marketing -- Computer simulation.
Product management -- Computer programs.
Product management -- Computer simulation.
ISBN 0130874043 (paperback)