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Subjects (1-2 of 2)
Product management -- Mathematical models.
1
2003
Rolling out new products across international markets : causes of delays
Chryssochoidis, George.
New York : Palgrave Macmillan, 2003
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MELB
658.848 Chr/Ron
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2
1997
Will it ever fly? : modeling the takeoff of really new consumer durables
Golder, Peter N.
Cambridge, Mass. : Marketing Science Institute, 1997
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W'PONDS
381.3 Gol/Wie
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