| Description |
1 videodisc (DVD) (26 min.) : sound, color ; 4 3/4 in. + program support notes (10 pages ; 30 cm) |
| Contents |
1. Introduction -- 2. Introducing the Marketing Mix -- 3. Products in Action -- 4. Pricing in Action -- 5. Placement in Action -- 6. Promotion in Action -- 7. Conclusion |
| Summary |
"Applying an effective marketing strategy is essential to the ongoing success of an organisation in today's competitive marketplace. What must you do to stay ahead of your competition? This program focuses on how three different businesses affectively apply marketing strategies, focusing on the 4P's of marketing; product, place, price and promotion. Analysed are common aspects that relate to all markets, and how they come together forming part the marketing mix. Exploring methods which can be applied to a range of products and services, it becomes clear how marketing plans are put into action. "--Container |
| Credits |
Produced and directed by Mark Pearce ; written by Louisa Dent |
| Audience |
Senior secondary students |
| Notes |
No rating given |
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DVD-video; Region 4; PAL |
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Available for Deakin University staff and students only |
| Subject |
Marketing -- Study and teaching.
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Place marketing -- Study and teaching.
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Advertising -- Study and teaching.
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Product life cycle -- Study and teaching.
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Pricing -- Study and teaching.
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| Genre/Form |
Video recordings.
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| Author |
Pearce, Mark.
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Dent, Louisa.
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