Title Taking the commanding heights : BNBM's branding strategy / Chungling Yu, Chuanjiang Mao

Published London : Tsinghua University School of Economics and Management, 2017

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Description 1 online resource : illustrations Series SAGE Business Cases SAGE Business Cases Summary BNBM is a state owned Chinese enterprise that manufactures Gypsum boards for the construction industry. This case examines how the brand management of BNBM and how this contributed to BNBM's sales growth Notes Originally Published InYu, C., & Mao, C. (2017). Taking the Commanding Heights: BNBM's Branding Strategy. 8-817-312. Beijing, China: Tsinghua SEM Chinese Business Case Center Description based on XML content Subject Bei xin jian cai (ji tuan) you xian gong si (China) -- Case studies SUBJECT Bei xin jian cai (ji tuan) you xian gong si (China) fast Subject Product management -- China -- Beijing -- Case studies Branding (Marketing) -- Case studies Branding (Marketing) Product management China -- Beijing Genre/Form Case studies Case studies. Études de cas. Form Electronic book Author Mao, Chuanjiang, author ISBN 9781529709124 1529709121

Other Titles Beijing New Building Materials' branding strategy

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