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Book Cover
Author Fritsche, Maria, 1969- author.

Title The American Marshall Plan film campaign and the Europeans : a captivated audience? / Maria Fritsche
Published London, UK ; New York, NY : Bloomsbury Academic, 2018
Online access available from:
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Description 1 online resource
Contents A distinct MP film style? -- By Europeans -- for Europeans -- The Cold War as text and context -- US policy into film : productivity -- US policy into film : European integration -- Filmmakers and information officers as cultural transmitters -- Marshall Plan films and their audiences -- Distribution & exhibition
Summary "The US government launched the European Recovery Programme, otherwise known as the 'Marshall Plan', in order to save war-torn Europe from collapse in 1948. Yet while much is known about the economic side of the Marshall Plan, the extensive film campaign that accompanied it has been largely overlooked until now. The American Marshall Plan Film Campaign and the Europeans is the first book to explore the use of the Marshall Plan films and, importantly, their distribution and reception across Europe. The study examines every available film - the 170 that remain from the 200 estimated to have been made - and looks at how they were designed to instil hope, argue the case for economic restructuring and persuade the Europeans of the superiority of the liberal-capitalist system. The book goes on to reason that the films served as a powerful weapon in the cultural Cold War, but that the European audiences were by no means passive victims of the US propaganda effort. Maria Fritsche discusses the Marshall Plan films in the context of countries across Western, Northern and Southern Europe, covering the majority of the 17 European countries that participated in the Plan in the process. The book incorporates 70 images and utilises a vast number of archival sources to explore the strategies the US adopted to sway the minds of the Europeans, the problems they encountered in the process and, not least, the varied responses of the European audiences. It is a vital study for any scholar or student keen to know more about postwar recovery in Europe, the legacy of the Second World War or America's relationship with Europe in the 20th century"-- Provided by publisher
Bibliography Includes bibliographical references
Notes Print version record and CIP data provided by publisher; resource not viewed
Subject Marshall Plan -- In motion pictures
Marshall Plan.
Motion pictures in propaganda -- Europe -- History -- 20th century
Motion pictures, American -- Europe -- History -- 20th century
Propaganda, American -- Europe -- History -- 20th century
Documentary films.
Economic history.
European history.
History -- Military -- World War II.
History -- Modern -- 20th Century.
History -- Europe -- Western.
Motion pictures in propaganda.
Motion pictures, American.
Motion pictures.
Performing Arts -- Film & Video -- History & Criticism.
Postwar 20th century history, from c 1945 to c 2000.
Propaganda, American.
Second World War.
Europe -- Economic conditions -- 1945-
Genre/Form Electronic books.
Form Electronic book
LC no. 2018040260
ISBN 1350009342