O2 is the customer brand name of one of the biggest mobile phone service providers in the UK. It reported revenues for the financial year ending 31 December 2008 of €14.3 million. In a competitive marketplace like the UK, this case study discusses the challenges and opportunities available in this market
Notes
Originally published in Brennan, R., Canning, L., & McDowell, R. (2014). Reseller Relationship Portfolio Management at O2. Business-to-business marketing (3rd ed., pp. 261264). London: SAGE Publications Ltd. Print. ISBN: 9781446273722