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Book Cover
E-book
Author Brennan, Ross, 1957-2021, author

Title Reseller relationship portfolio management at O2 / Ross Brennan, Louise Canning, Raymond McDowell
Published London : SAGE Publications Ltd, 2017

Copies

Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary O2 is the customer brand name of one of the biggest mobile phone service providers in the UK. It reported revenues for the financial year ending 31 December 2008 of €14.3 million. In a competitive marketplace like the UK, this case study discusses the challenges and opportunities available in this market
Notes Originally published in Brennan, R., Canning, L., & McDowell, R. (2014). Reseller Relationship Portfolio Management at O2. Business-to-business marketing (3rd ed., pp. 261264). London: SAGE Publications Ltd. Print. ISBN: 9781446273722
Description based on XML content
Subject O2
Portfolio management -- Great Britain -- Case studies
Cell phones -- Great Britain -- Case studies
Telecommunication systems -- Case studies
Cell phones
Portfolio management
Telecommunication systems
Great Britain
Genre/Form Case studies
Case studies.
Form Electronic book
Author Canning, Louise, author
McDowell, Raymond, author
ISBN 9781473998568
1473998565