Title The color line and the assembly line : managing race in the Ford empire / Elizabeth D. Esch

Published Oakland, California : University of California Press, [2018]

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Description 1 online resource (xvii, 257 pages) Series American crossroads ; 50 American Crossroads Ser Contents Introduction : the color line and the assembly line -- Ford goes to the world, the world comes to Ford -- From the melting pot to the boiling pot : fascism and the factory-state at the River Rouge plant in the 1920s -- Out of the melting pot and into the fire : African Americans and the uneven Ford empire at home -- Breeding rubber, breeding workers : from Fordlandia to Bel Terra -- 'Work in the factory itself' : Fordism, South Africanism and poor white reform -- Conclusion : from the one best way to the way forward to one Ford : still uneven, still unequal Summary "The Color Line and the Assembly Line tells a new story of the impact of mass production on society. Global corporations based originally in the United States have played a part in making gender and race everywhere. Focusing on Ford Motor Company's rise to become the largest, richest, and most influential corporation in the world, The Color Line and the Assembly Line takes on the traditional story of Fordism. Contrary to popular thought, the assembly line was perfectly compatible with all manner of racial practice in the United States, Brazil, and South Africa. Each country's distinct racial hierarchies in the 1920s and 1930s informed Ford's often divisive labor processes. Confirming racism as an essential component in the creation of global capitalism, Elizabeth Esch also adds an important new lesson showing how local patterns gave capitalism its distinctive features"--Provided by publisher Analysis 20th century labor issues 20th century race relations assembly line conditions auto industry black workers blue collar racism critical race studies factory integration factory workers factory working conditions ford global auto industry history of ford motor company industrial working conditions labor studies michigan history race in the car industry river rouge workers rights working class conditions 20th century workplace discrimination workplace racism workplace relations Bibliography Includes bibliographical references and index Notes Online resource; title from digital title page (viewed on November 27, 2018) Subject Ford Motor Company. SUBJECT Ford Motor Company fast Subject Racism in the workplace -- Michigan -- 20th century Racism in the workplace -- Brazil -- 20th century Racism in the workplace -- South Africa -- Port Elizabeth -- 20th century Automobile industry and trade -- Employees -- Social conditions -- 20th century BUSINESS & ECONOMICS -- Labor. POLITICAL SCIENCE -- Labor & Industrial Relations. HISTORY -- United States -- 20th Century. Racism in the workplace Brazil Michigan South Africa -- Port Elizabeth Form Electronic book LC no. 2017043314 ISBN 9780520960886 0520960882

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