Title The grounded theory method, popular perceptions of party leaders : popular perceptions of party leaders during the 2010 British General Election / Edzia Carvalho & Kristi Winters

Published [Los Angeles, California] : SAGE, 2014

Online access available from: Sage Research Methods Cases    View Resource Record

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Description 1 online resource Series SAGE research methods. Cases SAGE research methods. Cases Summary The research question at the core of this study examined how people in Britain perceived the leaders of the three main political parties. To answer this question, the authors collected data from 14 focus groups held during and after the 2010 election campaign in the three nations of Britain Bibliography Includes bibliographical references Notes Online resource; title from home page (viewed on November 18, 2015) Subject Focus groups -- Case studies. Political parties -- Great Britain -- Public opinion -- Research -- Case studies. Genre/Form Case studies. Case studies. Form Electronic book Author Winters, Kristi, author ISBN 1473946999 (ebook) 9781473946996 (ebook)

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