Performance politics and the British voter -- The theory of valence politics -- Valence politics and the long campaign -- Tony's war -- Electoral choices -- The short campaign -- Voting and political participation -- Performance, people and the political system -- Performance politics reconsidered
Summary
This text suggests that performance politics is at the heart of contemporary democracy, with voters forming judgments about how well competing parties and leaders perform on important issues. Given the high stakes and uncertainty involved, voters rely heavily on partisan cues and party leader images as guides to electoral choice
