Chapter Introduction -- chapter 1 The Entrepreneur: Aage Westenholz -- chapter 2 The Palm Oil Pioneer: Commander W.L. Grut -- chapter 3 War, Survival and Revival -- chapter 4 Wealth Creation and Strategic Choice -- chapter 5 The Tenera Palm -- chapter 6 Quality at Low Cost: Axel Lindquist and Børge Bek-Nielsen -- chapter 7 The Invisible Ingredient: Catering for New Consumers -- chapter 8 Adding Value: Realizing an Asian Vision -- chapter 9 Building Bridges between Nations: Two Tan Sris -- chapter 10 Growing with the Country
Notes
Originally published: 2003
Bibliography
Includes bibliographical references (pages 331-346) and index
