For every leader, strategy is the key to success -- Determining the 10 essential principles of strategy -- The fundamental principle : commit fully to a definite objective -- Seize the initiative and keep it -- Economize to mass your resources -- Use strategic positioning -- Do the unexpected -- Keep things simple -- Prepare multiple simultaneous alternatives -- Take the indirect route to your objective -- Practice timing and sequencing -- Exploit your success -- Strategy must be tailored to fit the environment -- Crisis strategy -- what to do when things go wrong -- How to apply the principles of strategy -- The lessons are not only essential-- they're universal
Summary
What can two thousand years of winning strategy do for your business?
Bibliography
Includes bibliographical references (pages 223-228) and index
