TABLE OF CONTENTS; LIST OF TABLES; ACKNOWLEDGEMENTS; CHAPTER ONE; CHAPTER TWO; CHAPTER THREE; CHAPTER FOUR; CHAPTER FIVE; CHAPTER SIX; BIBLIOGRAPHY; INDEX
Summary
Women in the first decades of the 21st century encounter competing ideologies of femininity. This book traces the existence of two such ideologies - traditional femininity and resistant femininity - in language, in women's magazines, and in relation to the body. The book then uses a Discourse Analysis of women's fitness magazines to investigate how these ideologies, or discourses, are encoded and ultimately merged into a single discourse of femininity. The extremely thin female body encodes ..
Bibliography
Includes bibliographical references (pages 77-86) and index
