| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
The leader in the gym industry in China, Lefit, has seen rapid growth and profitability since its founding in 2015. With over 500 locations, Lefit has established a technology platform that leverages consumer data to match customers with fitness opportunities such as classes, coaches, and even other gyms. Behaviors in China have changed since the 1980s: the population is more sedentary than prior decades and a new middle class is developing. Consumers with more disposable income are a target market for the fitness industry. While Lefit has a diverse model of gyms and partner organizations, they focus most of their offerings towards cheaper options without the long-term contracts of traditional gyms |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Lefit
|
|
Physical fitness centers -- China -- Management -- Case studies
|
|
Marketing -- China -- Case studies
|
|
Marketing
|
|
Physical fitness centers -- Management
|
|
China
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Stoller, Gregory L., author
|
|
Wang, Wenjun (Economics professor), author.
|
| ISBN |
9781529741162 |
|
1529741165 |
|
