Introduction: sex, lies and pharmaceuticals -- 1. Difficulties or dysfunctions? -- 2. 43 per cent -- 3. Measuring pleasure -- 4. Educating doctors with ski trips and strip clubs -- 5. Viagra turns twelve -- 6. Premature prescriptions -- 7. Undoing the disorders -- 8. Looking ahead
Summary
Moynihan exposes the creation of a new 'disease' - female sexual dysfunction - which the international pharmaceutical industry is claiming affects one in every two women. It is this 'disease' the industry plans to unleash with a multi-million dollar marketing effort around the world to reap in billions and billions of dollars of profit. With compelling clarity, this corporate thriller takes us inside the corridors of medical power from Paris to Melbourne to Manhattan to witness the birth of this controversial new disorder
Analysis
Marketing
Opinion manipulation
Overseas item
Pharmaceutical evaluation
Pharmaceutical industry
Prescription drugs
Sex behaviour
Viagra
Women
Notes
Part of Medical Humanities collection in PAH
Bibliography
Includes bibliographical references (pages 223-242) and index
