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Author Kumar, Mylavarapu Vinaya, author

Title Cola drinks : how safe are they? / written by Mylavarapu Vinaya Kumar
Published [Hyderabad, Andhra Pradesh] : IBS Center for Management Research, [2005]
copyright 2005

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Description 1 online resource (4 pages)
Summary The focus of this caselet is the controversy over the presence of a high level of pesticides in soft drinks manufactured by Coca-Cola and Pepsi companies. It discusses the international standards related to quality of beverages and draws attention to the need for specific regulations in the beverage segment in India. The caselet takes a look at the impact the pesticide controversy has had on the two soft drink giants
Notes Title from resource description page (viewed June 17, 2016)
Case code: CLIBE042
Bibliography Includes bibliographical references
Notes In English
Subject Cola drinks -- Case studies
International business enterprises -- Case studies
Pesticide residues in food -- Case studies
Beverage industry -- Case studies
Beverage industry.
Cola drinks.
International business enterprises.
Pesticide residues in food.
Genre/Form Case studies.
Form Electronic book