| Description |
1 online resource (50 min.) |
| Summary |
This series describes the business aspect of producing the play, how you raise the money to capitalize a play or musical, structuring budgets to account for pre-production and 'running' costs, and developing a marketing/publicity and advertising plan. It features theater professionals, including noted publicist David Elzer; Michael Gill, general manager for such productions as Mamma Mia, Phantom of the Opera, and Hairspray; an entertainment lawyer; a theatrical venture capitalist; and an advertising executive from Sorrino-Coyne, the commercial theatre's top advertising agency; who offer insights into forming a contract and negotiating. The discussions are both dynamic and informative and offer insights into how you form a contract and behind the scenes negotiations that are vital for all aspects of theatre production |
| Notes |
Title from resource description page (viewed June 24, 2015) |
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In English |
| Subject |
Theater -- Production and direction.
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Theatrical producers and directors.
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Advertising -- Performing arts.
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Advertising -- Performing arts.
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Theater -- Production and direction.
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Theatrical producers and directors.
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| Genre/Form |
interviews.
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Interviews.
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Television talk shows.
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Interviews.
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Television talk shows.
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Interviews.
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| Form |
Streaming video
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| Author |
Merrick, Mike, host
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Elzer, David, interviewee
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Snow, Randy, interviewee
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Carroll, Bill, director
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Bynum, Nate, host
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Ream, Jennifer, producer
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TMW Media Group, production company.
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