1 online resource (xvii, 145 pages) : illustrations, forms
Contents
Introduction; Part IOverview of Intellectual Property Rights; to 1 Patents; to 2 Trade Secret Protection; to 3 Trademarks and Trade Dress; to 4 Copyrights; to 5 Domain Names; to 6 Intellectual Property Issues in Labeling and Marketing; Part IIImplementing IP Practices and Procedures; to 7 Seven Basic Steps to Getting Started; to 8 Deciding Between Patent or Trade Secret Protection; to 9 Developing and Managing an Intellectual Property Portfolio; to 10 Enforcement and Infringement of Intellectual Property Rights; to 11 Licensing Intellectual Property Rights; to A Appendix A
Summary
Considering the effort and funding devoted to a company's success, understanding Intellectual Property rights patents, trade secrets, trademarks, and licensing is essential. Establishing appropriate internal policies from the outset can prevent companies from learning a costly and painful lesson in the courtroom. With Intellectual Property in the Food Technology Industry, currently the only book of its kind focusing specifically on the food industry, one will learn what to consider throughout the various creative phases of a product's lifespan from initial research and development initiatives
