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Title Judging a book by its cover : fans, publishers, designers, and the marketing of fiction / edited by Nicole Matthews and Nickianne Moody
Published Aldershot, England ; Burlington, VT : Ashgate Pub., [2007]
©2007
Online access available from:
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Description 1 online resource (xxi, 191 pages) : illustrations
Contents List of figures -- Introduction / Nicole Matthews -- Part 1. Approaches to the book cover -- 1. The paperback evolution: Tauchnitz, Albatross and Penguin / Alistair McCleery -- 2. How books are positioned in the market: reading the cover / Angus Phillips -- 3. Relocating Liverpool in the 1990s: through the covers of regional saga fiction / Val Williamson -- 4. Empirical studies of the bookshop: context and participant observation in the study of the selling and marketing of science fiction and fantasy / Nickianne Moody -- Part 2. What makes a book popular? -- 5. Literary prizes, production values and cover images / Elizabeth Webby -- 6. Book marketing and the Booker Prize / Claire Squires -- 7. Jerome K. Jerome and the paratextual staging of anti-elitism / Susan Pickford -- Part 3. 'The record of the film of the book': cultural Industries and intertextuality -- 8. Pop goes the paperback / Gerry Carlin and Mark Jones -- 9. 'Now a major motion picture': the delicate business of selling literature through contemporary cinema / Rebecca N. Mitchell -- 10. In real life: book covers in the internet bookstore / Alexis Weedon -- Part 4. Translating covers: moving audiences and the marketing of books -- 11. Cover charge: selling sex and survival in lesbian pulp fiction / Melissa Sky -- 12. Addressing "young adults"? the case of Francesa Lia Block / Chris Richards -- 13. Images, messages, and the paratext in Algerian womens' writing / Pamela Pears -- Bibliography -- Index
Bibliography Includes bibliographical references (pages 171-188) and index
Notes Print version record
Subject Authors and readers.
Book covers.
Book industries and trade.
Books and reading.
Books -- Marketing.
Literature publishing.
Paperbacks -- Marketing
Popular literature -- Publishing
Authors and readers.
Book covers.
Book industries and trade.
Books and reading.
Books -- Marketing.
Literature publishing.
Popular literature -- Publishing.
Form Electronic book
Author Matthews, Nicole.
Moody, Nickianne.
ISBN 0754657310
1351924680
9780754657316
9781351924689