List of figures -- Introduction / Nicole Matthews -- Part 1. Approaches to the book cover -- 1. The paperback evolution: Tauchnitz, Albatross and Penguin / Alistair McCleery -- 2. How books are positioned in the market: reading the cover / Angus Phillips -- 3. Relocating Liverpool in the 1990s: through the covers of regional saga fiction / Val Williamson -- 4. Empirical studies of the bookshop: context and participant observation in the study of the selling and marketing of science fiction and fantasy / Nickianne Moody -- Part 2. What makes a book popular? -- 5. Literary prizes, production values and cover images / Elizabeth Webby -- 6. Book marketing and the Booker Prize / Claire Squires -- 7. Jerome K. Jerome and the paratextual staging of anti-elitism / Susan Pickford -- Part 3. 'The record of the film of the book': cultural Industries and intertextuality -- 8. Pop goes the paperback / Gerry Carlin and Mark Jones -- 9. 'Now a major motion picture': the delicate business of selling literature through contemporary cinema / Rebecca N. Mitchell -- 10. In real life: book covers in the internet bookstore / Alexis Weedon -- Part 4. Translating covers: moving audiences and the marketing of books -- 11. Cover charge: selling sex and survival in lesbian pulp fiction / Melissa Sky -- 12. Addressing "young adults"? the case of Francesa Lia Block / Chris Richards -- 13. Images, messages, and the paratext in Algerian womens' writing / Pamela Pears -- Bibliography -- Index
Bibliography
Includes bibliographical references (pages 171-188) and index
