Title Packaging : the science of temptation

Published [San Francisco, California, USA] : Kanopy Streaming, 2014

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Description 1 online resource (1 video file, 20 min.) Summary Packages hide an army of motivators, persuaders, and decision makers. Packages are so commonplace we fail to realize their immense impact. Find that packaging doesn't merely contain new products - it creates them. Discover that for many products, the package IS the product Event Originally produced by Marcom Projects in 2001 Notes Originally produced [S.l., Learning Seed ; Eight Mile Plains, Qld. : Marcom Projects [distributor], c2001, 2007 Subject Packaging -- Social aspects -- United States Advertising -- United States -- Psychological aspects Consumner behaviour Advertising -- Psychological aspects. Packaging -- Social aspects. United States. Genre/Form Internet videos. Internet videos. Vidéos sur Internet. Form Streaming video

Other Titles Science of temptation

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