Title The role of package color in consumer purchase consideration and choice / Lawrence L. Garber, Jr., Raymond R. Burke, J. Morgan Jones

Published Cambridge, MA : Marketing Science Institute, 2000

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.823 Gar/Rop		AVAILABLE

Description 46 pages : illustrations ; 28 cm Series Report ; no. 00-104 Report (Marketing Science Institute) ; no. 00-104 Notes "Working paper series." "Working paper." Bibliography Includes bibliographical references (pages 39-46) Subject Color in advertising. Motivation research (Marketing) Packaging -- Psychological aspects. Packaging. Author Burke, Raymond R., 1956- Jones, J. Morgan (John Morgan) Marketing Science Institute.

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