Title Strategic marketing management for the Pacific Region / David W. Cravens, Bill Merrilees and Rhett H. Walker

Edition First Australia edition Published Sydney : cMcGraw-Hill Book, [2000] Sydney : Irwin/McGraw-Hill, [2000] ©2000 ©2000

Copies

Location	Call no.	Vol.	Availability
MELB	658.802 Cra/Smm		AVAILABLE
WATERFT BUSINESS	658.802 Cra/Smm		AVAILABLE

Description xi, 468 pages : illustrations ; 24 cm Contents 1. Introduction to marketing strategies -- 2. Strategic tools and perspectives -- 3. Defining and analysing product-markets -- 4. Defining and analysing customer-markets -- 5. Strategic marketing positioning -- 6. Time as a competitive variable -- 7. Generic marketing strategies -- 8. Product management -- 9. Distribution strategy -- 10. Pricing strategy -- 11. Marketing communications -- 12. Sales management and direct marketing -- 13. Preparing and implementing the marketing plan Summary Strategic Marketing Management for the Pacific Region by Cravens, Merrilees and Walker, is the first Australasian adaptation of the highly successful US Strategic Marketing text by acclaimed author David Cravens. The adaptation of Cravens will not only develop information already employed by the US version of the text, but will offer many unique features developed specifically for the Australian, New Zealand and South East Asian local markets. The adaptation by Merrilees and Walker will give students and lecturers a more comprehensive strategic approach to marketing management in the Pacific region. Using localised case material and research data, along with a redevelopment of the Cravens frame, the first Pacific Region edition will redefine a comprehensive notion of strategy for our market Notes Australasian adaptation of the Cravens 5th US edition of Strategic Marketing Includes bibliographical references and index Bibliography Includes bibliographical references and index Subject Marketing -- Asia -- Decision making. Marketing -- Asia -- Management -- Case studies. Marketing -- Pacific Area -- Decision making. Marketing -- Pacific Area -- Management -- Case studies. Marketing -- Pacific Area -- Management. Marketing -- Asia -- Management. Genre/Form Case studies. Author Merrilees, W. J. (William John), 1946- author Walker, Rhett H., author LC no. 00001461 ISBN 0074705881 (paperback)

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