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Book Cover
Author Shaw, Catherine, author.

Title The campaign manager : running and winning local elections / by Catherine Shaw
Edition Fifth edition
Published Boca Raton, FL : Taylor and Francis, an imprint of Routledge, 2014
Online access available from:
ProQuest Ebook Central    View Resource Record  


Description 1 online resource (440 pages)
Contents Chapter 1 What Is Evolutionary Theory? / Elliott Sober -- chapter 2 Creationism / Elliott Sober -- chapter 3 Fitness / Elliott Sober -- chapter 4 The Units of Selection Problem / Elliott Sober -- chapter 5 Adaptationism / Elliott Sober -- chapter 6 Systematics / Elliott Sober -- chapter 7 Sociobiology and the Extension of Evolutionary Theory / Elliott Sober
Summary Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents a clear and concise, must-have handbook for navigating local campaigns. This handbook gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level. Updates to the fifth edition include an entirely new chapter on social media and its influence on campaigning, new coverage on how to put together a campaign plan, and a new appendix on how to campaign on a budget
Bibliography Includes bibliographical references and index
Subject Campaign management -- United States -- Handbooks, manuals, etc.
Campaign management.
Local elections -- United States -- Handbooks, manuals, etc
Local elections.
Campaign management.
Local elections.
POLITICAL SCIENCE -- Government -- Local.
POLITICAL SCIENCE -- Political Process -- General.
POLITICAL SCIENCE -- Political Process -- Elections.
POLITICAL SCIENCE -- Political Process -- Leadershipages.
POLITICAL SCIENCE -- Political Process -- Political Advocacy.
United States.
Genre/Form Handbooks and manuals.
Form Electronic book
Author Taylor & Francis.
ISBN 0429963424