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Book Cover
E-book
Author Dixit, Mukund R., author

Title Procter & Gamble v/s Colgate - 2003 : an exercise in competitive dynamics / Mukund Dixit & D. Karthik
Published [London] : SAGE, 2016

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Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary This exercise describes the competitive dynamics situation faced by two large companies, Colgate-Palmolive and Proctor and Gamble in the oral care business. Both of them introduced tooth whitening solutions and anticipated to sustain their competitive lead. P & G introduced its solution in August 2000 and Colgate followed it in September 2002. This was followed by another introduction by Colgate in April 2003. This intensified the competitive battle between the two companies. The participants are required to get into the shoes of either Colgate or P & G to think through a competitive strategy. The case provides information on the estimated demand for tooth whitening solutions, gains and losses of the two companies, R & D expenditure, and players in the oral hygiene market
Notes Originally Published in: Dixit, M.R., & Karthik, D. (2013). Procter & Gamble v/s Colgate - 2003: An Exercise in Competitive Dynamics. BP0362. Ahmedabad: Indian Institute of Management, Ahmedabad
Online resource; title from home page (viewed on May 4, 2016)
Subject Procter & Gamble Company.
Colgate & Company.
Colgate & Company
Procter & Gamble Company
New products -- Case studies
Competition -- Case studies
Oral hygiene products -- Technological innovations -- Case studies
Competition
New products
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
Author Karthik, D., author
ISBN 9781473977525
1473977525