2013

Advertising on Google : the high performance cookbook : over 120 practical recipes to set up, optimize, and manage profitable AdWords campaigns

Cutura, Kristina



 

2012

The art of SEO

Enge, Eric
2nd ed


 

2010

Beyond viral : how to attract customers, promote your brand, and make money with online video

Nalty, Kevin H.



 

2013

Business gamification for dummies

Duggan, Kris.



 

2017

Content marketing : Das Praxis-Handbuch für Unternehmen, Strategie entwickeln, Content planen, Zielgruppe erreichen

Ansari, Sepita, author

Frechen : MITP Verlags GmbH & Co. KG : MITP, 2017

 

2012

Content strategy at work : real-world stories to strengthen every interactive project

Bloomstein, Margot.



 

2013

Content to commerce : engaging consumers across paid, owned and earned channels

Savar, Avi, 1973-

Hoboken, New Jersey : Wiley, 2013

 

2014

Digital branding : a complete step-by-step guide to strategy, tactics and measurement

Rowles, Daniel.

London ; Philadelphia : Kogan Page, 2014

 

2014

Engaging customers using big data : how marketing analytics are transforming business

Sathi, Arvind, author.
First edition
New York, NY : Palgrave Macmillan, 2014

 

2015

Erste hilfe für social Media manager : rezepte and best practices für mehr erfolg im Unternehmensalltag

1. Auflage
Heidelberg, Germany : Dpunkt.verlag GmbH, 2015

 

2011

The executive's guide to enterprise social media strategy : how social networks are radically transforming your business

Thomas, David B., 1952-



 

2017

Marketing 4.0 : moving from traditional to digital

Kotler, Philip, author.



 

2014

The marketplace of attention : how audiences take shape in a digital age

Webster, James G

Cambridge, Massachusetts : The MIT Press, [2014]

 

2017

The native advertising advantage : build authentic content that revolutionizes digital marketing and drives revenue growth

Smith, Mike, 1966- author.

New York : McGraw-Hill Education, [2017]

 

2010

The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly

Scott, David Meerman
2nd ed


 

2017

Powering content : building a nonstop content marketing machine

Busche, Laura, author.
First edition
Sebastopol, CA : O'Reilly Media, 2017

 

2011

Social location marketing : outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites

Salt, Simon



 

2013

Social media and strategic communications

 

2012

Social media marketing : an hour a day

Evans, Dave, 1956- author.
Second edition


 

2010

Social media marketing : game theory and the emergence of collaboration

Anderson, Eric



 

2014

Social media marketing : strategien für Twitter, Facebook & Co.

Weinberg, Tamar.
4. Aufl


 

2010

Social media marketing : the next generation of business engagement

Evans, Dave, 1956-
1st ed


 

2013

The social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy

Holloman, Christer.

Chichester, West Sussex, UK : Wiley, 2013

 

2012

Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile

Proulx, Mike



 

2012

Trust, social relations and engagement : understanding customer behaviour on the Web

Padua, Donatella, author

Basingstoke : Palgrave Macmillan, 2012

 

2011

Twitter for good : change the world one tweet at a time

Diaz-Ortiz, Claire, 1982-
1st ed


 

2014

Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation

Ryan, Damian.
3rd ed


 

2011

Understanding sponsored search : core elements of keyword advertising

Jansen, Bernard J.



 

2009

YouTube and video marketing : an hour a day

Jarboe, Greg, 1949-