| Description |
1 online resource |
| Series |
SAGE Knowledge. Cases |
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SAGE Knowledge. Cases
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| Summary |
On March 3, 2006, Bausch & Lomb received a phone call from New Jersey ophthalmologist Dr. David S. Chu regarding three patients afflicted with a serious fungal condition known as fusarium keratitus. These patients all were contact-lens wearers, and had used Bausch & Lombs ReNu with MoistureLoc lens solution. This telephone call started a chain of events, accusations, and CDC investigations that eventually led to a recall by Bausch & Lomb in the U.S. and overseas, but not before the crisis had threatened to damage not only sales of its popular lens solution, but also Bausch & Lombs reputation |
| Notes |
Originally published: Curry, J., Ratliff, J., & ORourke, J. S. (2006). Blurred vision for Bausch & Lomb. 06-16. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame |
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Description based on XML content |
| Subject |
Bausch & Lomb, inc. -- Public opinion
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Bausch & Lomb, inc. |
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Contact lens industry -- Safety measures
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Microbial contamination.
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Oculomycoses.
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Corporate image.
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Contamination (Technology)
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contamination.
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corporate image.
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Contamination (Technology)
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Corporate image
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Microbial contamination
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Oculomycoses
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Public opinion
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| Genre/Form |
Case studies
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Case studies.
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Études de cas.
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| Form |
Electronic book
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| Author |
Ratliff, Julie, author
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ORourke, James S., author
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| ISBN |
9781526408426 |
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1526408422 |
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