| Description |
xix, 172 pages : illustrations ; 23 cm |
| Series |
AONE leadership series |
|
AONE leadership series.
|
| Contents |
Ch. 1. Strategic Partnerships for the Future / Tim Porter-O'Grady -- Ch. 2. Model for Defining Unmet Health Needs / Kristine M. Gebbie -- Case Study: Developing a Diagnostic Breast Center / Karen Brugler -- Ch. 3. Developing a Winning Business Plan / Mae Taylor Moss -- Case Study: Wound Ostomy Continence Business Plan / Beverly Folkedahl -- Ch. 4. Business Product Development / Linda L. Roman -- Case Study: Developing an ARNP Practice Plan / Jody Kurtt and Martha Boysen -- Ch. 5. Financial Resources for Nursing Entrepreneurial Ventures / Mae Taylor Moss -- Case Study: Forging New Partnerships for Financial Development / Norma M. Lang and Lois Evans -- Ch. 6. Marketing for Change / Michael R. Schreurs -- Ch. 7. Performance Management / Mary Anne McCrea, Donnetta Webb and Gerri S. Lamb -- Ch. 8. Nurses in the Marketplace: A Moral Option? / Laurence J. O'Connell |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Nursing services -- Marketing.
|
| Author |
American Organization of Nurse Executives.
|
| LC no. |
98045912 |
| ISBN |
1556482477 |
|
