| Description |
1 online resource |
| Series |
SAGE Knowledge. Cases |
|
SAGE research methods. Cases |
|
SAGE Knowledge. Cases
|
|
SAGE research methods. Cases
|
| Summary |
Dominic Tucker, Head of United Kingdom and Ireland Sales for low-cost, high-quality airline Norwegian, has to decide how best to develop his extended sales territory, in far-away Singapore. With limited data and a small marketing budget, he has to assess the long-term potential of the market before considering his tactics; what would the optimal local sales representation look like and would social influencers play a useful role? This case encourages students to appreciate some realistic sales promotion and marketing challenges faced by a new market entrant, including market and route development, airline economics, competitive pricing strategies, and leveraging low cost promotion |
| Notes |
Description based on XML content |
| Subject |
Norwegian Air Shuttle (Airline)
|
|
Airlines -- Norway -- Case studies
|
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Aeronautics, Commerical -- Norway -- Case studies
|
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Airlines
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Norway
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| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| ISBN |
9781526469359 |
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1526469359 |
|
