| Description |
1 online resource (319 pages) |
| Series |
Routledge New Directions in Public Relations and Communication Research Ser |
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Routledge New Directions in Public Relations and Communication Research Ser
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| Contents |
Cover; Half Title; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; Notes on contributors; Protest public relations: communicating dissent and activism -- an introduction; The chapters of this book; Defining protest, dissent, and activist PR; Conclusion; References; 1 The slow conflation of public relations and activism: understanding trajectories in public relations theorising; Defining public relations and activism; Pluralism, public relations and activism and as "the other"; Public relations subjectivities: practitioners as activists |
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Social-culturalperspectives: activism as public relationsPublic relations as "other": critical, Marxist and postcolonial perspectives; Conclusion; Note; References; 2 Activist nation: Australia and the 1916 conscription referendum; Establishing the tactics, networks and rhetoric; Pro-conscription activism and government recruiting committees; Anti-war activists and the anti-conscription movement -- leveraging negative publicity; Conclusion; Notes; References; 3 Activists as pioneers in PR: historical frameworks and the suffragette movement; Introduction |
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Dominant historical frameworks overlook protest PRExpanding the history of PR to include its role in society; Historical developments and the media context; The suffragettes: historical analysis; Branding; National focus and photo opportunities (modern); Celebrity and human interest (modern); Co-creationand participatory tactics (post-modern); The suffragettes' lesson for PR; Enduring trends: referencing protest history; Conclusion; Notes; References; 4 Second-wave feminist movement in Turkey through an activist PR perspective; The intersection of public relations and activism |
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Second wave feminism in TurkeyConsciousness raising meeting: an awakening; Demonstrations, festivals, petitions; Magazines, periodicals and books; Outcomes of the movement; Conclusion; Notes; References; 5 Public relations for social change: shock tactics in feminist activism in Eastern Europe; Historical trajectories of "shock" communication in feminist movements; Feminism and dissent; The "naked truth" of FEMEN; Pussy Riot: "blasphemy" as provocation; So similar, yet so different; Notes; References |
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6 Protesting the homeland: diaspora dissent public relations efforts to oppose the Dominican Republic's citizenship policiesForeign media and image of nations; The importance of diasporas; Protesting the homeland; Media advocacy in dissent public relations; Case study: opposing the 2013 Dominican citizenship ruling; The 2013 citizenship ruling; Diaspora response to the 2013 ruling; The Dominican government's response: the 2014 naturalization law; Media advocacy outcomes; Conclusion; Notes; References |
| Summary |
Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature - advocacy, activism, protest or dissent - and beyond the technological ability of digital and social media to connectsupport, these major events have all been the results of excellent communication and public relations. But PR remains seen only as the defender ofcorporate and capitalist interests, and therefore resistant to outside voices such as activists, NGOs, union members, protesters and whistle-blowers. Drawing on contributions from around the world to examinethe concepts and practice of "activist," "protest" and "dissent" public relations, this book challenges this view. Using a range of international examples, it explores the changing nature of protest and its relationship with PR and provides a radical analysis of the communication strategies and tactics of social movements and activist groups and their campaigns. This thought-provoking collection will be of interest to researchers and advanced students of public relations, strategic communication, political science, politics, journalism, marketing, and advertising, and also to PR professionals in think tanks and NGOs |
| Notes |
7 Activists' communication and mobilization tactics to find Ayotzinapa's 43 disappeared students |
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Print version record |
| Subject |
Social movements -- Public relations
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BUSINESS & ECONOMICS -- Public Relations.
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BUSINESS & ECONOMICS -- Nonprofit Organizations & Charities -- Marketing & Communications.
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| Form |
Electronic book
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| ISBN |
9781351173599 |
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1351173596 |
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9781351173582 |
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1351173588 |
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9781351173575 |
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135117357X |
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9781351173605 |
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135117360X |
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