Title Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W. Hendon

Published New York : Quorum Books, 1989

Copies

Location	Call no.	Vol.	Availability
W'BOOL	658.8 Hen/Cfi		AVAILABLE

Description 205 pages ; 24 cm Notes Includes indexes Bibliography Includes bibliographical references Subject Business failures -- United States. Marketing -- United States. New products -- United States. Product management -- United States. Product management. LC no. 88035469 ISBN 0899303048 (lib. bdg. : alk. paper)

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