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Subjects (1-14 of 14)
New products -- Marketing -- Case studies
1
2019
Ayush Fashion : the expansion dilemma
Yousaf, Anish, author
London : NeilsonJournals Publishing, 2019
Rating:
Electronic Resources
2
2018
C5 electric car : failure of a marketing strategy
Smith, Paul R. (Consultant, PR Smith, UK)
Rating:
Electronic Resources
3
2014
The encroachment framework : part 2 of 2
Van der Rhee, Bo, (Nyenrode Business University, Holland)
London : Henry Stewart Talks, 2014
Rating:
4
2014
The encroachment framework
Van der Rhee, Bo
Rating:
Electronic Resources
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5
2003
The evolution of new markets
Geroski, Paul.
Oxford ; New York : Oxford University Press, 2003
Rating:
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Location
Call no.
Vol.
Availability
MELB
658.8 Ger/Eon
AVAILABLE
6
2003
The evolution of new markets
Geroski, Paul
Rating:
Electronic Resources
7
2014
How Nintendo positioned the launch of Wii
Schmidt, Glen, (University of Utah, USA)
Rating:
Electronic Resources
8
1998
Innovation in marketing
Oxford ; Boston : Butterworth-Heinemann, 1998
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Location
Call no.
Vol.
Availability
MELB
658.8 Doy/Iim
AVAILABLE
9
2016
IZZi Gadgets : sizing up the market opportunity
Shanahan, Doreen E., author
[London] : SAGE, 2016
Rating:
Electronic Resources
10
2006
Market opportunity analysis : text and cases
New York : Best Business Books, [2006]
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Call no.
Vol.
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WATERFT BUSINESS
658.83 Ste/Moa
AVAILABLE
MELB
658.83 Ste/Moa
AVAILABLE
11
1997
Marketing and modernity
Lien, Marianne E.
Oxford ; New York : Berg, [1997]
Rating:
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Call no.
Vol.
Availability
MELB
658.8 Lie/Mam
AVAILABLE
12
2016
Piège à souris : "SuperCat," the better mousetrap
Pickton, David, author
[London] : SAGE, 2016
Rating:
Electronic Resources
13
2017
Positioning the Tata Nano.
Tybout, Alice M., author
Evanston, Illinois : Kellogg School of Management, 2017
Rating:
Electronic Resources
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14
2016
Taco Bell : the breakfast opportunity
Calkins, Tim, author
[London] : SAGE, 2016
Rating:
Electronic Resources
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