Title Corporate culture, customer orientation and innovativeness in Japanese firms : a quadrad analysis / Rohit Deshpande, John U. Farley, Frederick E. Webster

Published Cambridge, Mass. : Marketing Science Institute, 1992

Copies

Location	Call no.	Vol.	Availability
W'PONDS	380.10952 Des/Ccc		AVAILABLE

Description 26 pages ; 28 cm Series Report / Marketing Science Institute ; no. 92-100 Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 92-100 Bibliography Includes bibliographical references (pages 23-25) Subject Corporate culture -- Japan. Customer services -- Japan. New products -- Japan. Author Farley, John U. Webster, Frederick E.

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