Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Retailers' strategic responses to economic downturn: insights from down under; Do Australian and American consumers differ in their perceived shopping experiences?; Young New Zealand shoppers' brand perceptions and ethnocentricity; The history of New Zealand shop trading hours; Atmospheric cues and their effect on the hedonic retail experience
Summary
This e-book contains papers on Retailing Down-Under; research on retail issues in Australia and New Zealand. The first paper looks at how retailers respond to a major economic downturn which is a situation most nations find themselves in today. The second paper continues the international theme by comparing Australian shoppers with American shoppers. The third paper considers an issue from a local perspective that is likely to be replicated throughout western shopping. In the next paper, the authors take the tension between local views and a global marketplace and consider how ethnocentric ten
