This book examines the advertising posters, town plans and geographical views that encouraged middle-class emigration to New Zealand in the 1840s. It explores how the New Zealand Company exploited visual literacy to advertise its settlement in Te Whanganui ā Tara Wellington. A tale of two towns, prospective English settlers looked to Wellington to make their homes, while Te Whanganui ā Tara was already home to numerous Māori sub-tribes. The book explores the worlds of each to ask how the images produced by the New Zealand Company were complicit in transferring Māori land into English ownership
Bibliography
Includes bibliographical references and index
Notes
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