2021

Brainfluence

Dooley, Roger, 1952- author.
[1o edición]
[Place of publication not identified] : BookaVivo, 2021

 

2012

Brainfluence : 100 ways to persuade and convince customers with neuromarketing

Dooley, Roger, 1952-



 

2011

The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand

Du Plessis, Erik.

London, UK ; Philadelphia, PA : Kogan Page, 2011

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2011

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Lindström, Martin, 1970-
First edition
New York : Crown Business, [2011]

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2008

Buy ology : truth and lies about why we buy

Lindström, Martin, 1970-
First edition
New York : Doubleday, [2008]

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2010

The buying brain : secrets for selling to the subconscious mind

Pradeep, A. K., 1963-



 

2022

The limits of neuroscience in business : before investing in products or services that claim to provide business insights based on brain research, managers should understand several key issues with ne

Horvath, Jared Cooney, author.
[First edition]
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2022

 

2020

The Neuro-Consumer Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain

Bayle-Tourtoulou, Anne-Sophie



 

2017

Neuro design : neuromarketing insights to boost engagement and profitability

Bridger, Darren, author.

London ; New York, NY : Kogan Page Limited, 2017

 

2019

Neuro Design Was Design und Marketing Von Neurowissenschaft und Psychologie Lernen Können

Hofmann, Martin Ludwig



 

2013

Neuro-sell : how neuroscience can power your sales success

Hazeldine, Simon, author.

London : Kogan Page, 2013

 

2009

Neuro web design : what makes them click?

Weinschenk, Susan.



 

2007

Neuroeconomia, neuromarketing e processi decisionali : le evidenze di un test di memorizzazione condotto per la prima volta in Italia

Babiloni, Fabio.



 

2013

Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing

 

2013

Neuromarketing and consumer neuroscience

Reimann, Martin



 

2010

Neuromarketing : exploring the brain of the consumer

Żurawicki, Leon.

Berlin ; London : Springer, 2010

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2010

Neuromarketing : exploring the brain of the consumer

Żurawicki, Leon.



 

2013

Neuromarketing for dummies

Genco, Stephen J.



 

2015

Neuromarketing im Tourismus: Potenzielle Wirksamkeit in der Hotellerie

Winkler, Pia

[Place of publication not identified] : Diplomica Verlag GmbH, 2015

 

2017

Neuromarketing im Versicherungsverkauf. Der Einfluss limbischer Kundentypen auf den Abschluss von Versicherungen

Dolezal, Denise Martina Isabella, author



 

2013

Neuromarketing in action : how to talk and sell to the brain

Bayle-Tourtoulou, Anne-Sophie

London : Kogan Page, 2013

 

2022

Neuromarketing in business : identifying implicit purchase drivers and leveraging them for sales

Wiesbaden : Springer, [2022]

 

2018

Neuromarketing in India : understanding the Indian consumer

Dutta, Tanusree, author

Abingdon, Oxon ; New York, NY : Routledge, 2018

 

2012

Neuromarketing in the B-to-B-Sector

Gentner, Friedrich



 

2009

Neuroscience and newspapers : leading edge evidence for the power of newspapers in combination with tv

Page, Graham, (EVP, Consumer Neuroscience, Millward Brown, UK)