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E-book
Author Brevda, William

Title Signs of the Signs : the Literary Lights of Incandescence and Neon
Published Lanham : Bucknell University Press, 2011

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Description 1 online resource (435 pages)
Contents SIGNS OF THE SIGNS; Contents; Preface; Acknowledgments; Prologue The Sign of Ishmael; 1 Everything Possible Nothing Real: Electric Signs of America, 1890-1925; 2 Signlight and Moonlight in The Great Gatsby; 3 How Do I Get to Broadway? Reading Dos Passos's Manhattan Transfer Sign; 4 Neon Light in August: Faulkner's Quarrel with Modernity; 5 Broadway by Night by Hollywood: Fitzgerald Revisited; 6 Search for the Originary Sign of Noir: Poe's ""The Man of the Crowd""; 7 The Double Nihilation of the Neon: Raymond Chandler's Los Angeles
8 Neon Lights Around Everything: West's ""West, "" Hitler's ""Empire, "" Postmodernism's ""Reality""9 Under the Neon Rainbow: Nelson Algren's Chicago; 10 Sad Paradise: Signs of Beat America; 11 Redbrick and Neon: Kerouac's Legend of Duluoz; Epilogue; Notes; Bibliography; Index; About the Author
Summary This book is a study of the electric sign in American literature and culture. Although this book is mainly about bulb and neon signs, it also deals with non-electric signs and related phenomena, such as movie sets. A central strategy of the author is to treat the architectural sign as semiotic and the semiotic sign as architectural. This technique serves a central thesis that the architectural sign, particularly the electric sign, made people more conscious of the 'sign' in the semiotic senses of the word. In fiction, poetry and commentary, the electric SIGN became a 'sign' of manifold meaning
Bibliography Includes bibliographical references and index
Notes English
Print version record
Subject American literature -- 20th century -- History and criticism
Electric signs in literature.
Neon signs in literature.
Symbolism in literature.
Semiotics and literature -- United States
LITERARY CRITICISM -- American -- General.
American literature
Electric signs in literature
Neon signs in literature
Semiotics and literature
Symbolism in literature
United States
Genre/Form Criticism, interpretation, etc.
Form Electronic book
Author Bucknell University Press.
ISBN 9781611480436
1611480434