Title Where there's smoke (and mirrors) there's Fyre! / David B. Allan & Natalie Wood

Published London : SAGE Publications: SAGE Business Cases Originals, 2020

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Description 1 online resource : illustrations Series SAGE Business Cases SAGE Business Cases Summary Woodstock for the millennial generation. Coachella in the Caribbean. A can't miss, once in a lifetime experience. It sounded too good to be true. It was. How does a college dropout from New Jersey team up with an award-winning rapper from Queens, New York, to create social media mania for "the greatest festival that never happened"? This case examines the 2017 Fyre Festival Bibliography Includes bibliographical references and index Notes Description based on XML content Subject Special events -- Marketing -- Case studies Music festivals -- Planning -- Case studies Special events -- Marketing Genre/Form Case studies Case studies. Études de cas. Form Electronic book Author Wood, Natalie T., 1970- author. ISBN 9781529711226 1529711223

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