| Description |
207 pages : illustrations ; 23 cm |
| Series |
An experienceology guide |
|
Experienceology guide.
|
| Contents |
The need for change -- Ch. 1. Competing in an experience-driven world -- Ch. 2. The bear on the bicycle : the visitor experience defined -- Your visitors and your staff -- Ch. 3. What do they want? -- Ch. 4. Getting them to come back -- Ch. 5. What's in a name? : defining your brand -- Ch. 6. Putting people first -- Your site -- Breaking it down -- Ch. 7. # 1 : invitation - designing an invitation for your guests -- Ch. 8. # 2 : welcome - dust off your first impression -- Ch. 9. # 3 : orientation - lost in space -- Ch. 10. # 4 : comfort - from toilets to typefaces -- Ch. 11. # 5 : communication - craft your words carefully -- Ch. 12. # 6 : sensation - fun and the five senses -- Ch. 13. # 7 : common sense - using your heads -- Ch. 14. # 8 : finale - take a bow -- How to use this book -- Instructions and calendar outlines -- Exercises and resources |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Museum visitors -- United States -- Handbooks, manuals, etc.
|
|
Museum attendance -- United States -- Handbooks, manuals, etc.
|
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Museums -- Public relations -- United States -- Handbooks, manuals, etc.
|
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Museums -- United States -- Management -- Handbooks, manuals, etc.
|
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Parks -- Public use -- United States -- Handbooks, manuals, etc.
|
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Zoo visitors -- United States -- Handbooks, manuals, etc.
|
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Library users -- United States -- Handbooks, manuals, etc.
|
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Public relations -- United States -- Handbooks, manuals, etc.
|
| Genre/Form |
Handbooks and manuals.
|
| LC no. |
2007004412 |
| ISBN |
9781598741681 hardback alkaline paper |
|
1598741683 hardback alkaline paper |
|
9781598741698 paperback alkaline paper |
|
1598741691 paperback alkaline paper |
|
