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E-book
Author Prashar, Sanjeev

Title Mumbai Indians : a case on social media marketing / Sanjeev Prashar, Harvinder Singh and Kara Shri Nishanth
Published [Bingley] : Emerald Group Publishing Limited, 2013
Online access available from:
Emerald Emerging Markets    View Resource Record  

Copies

Description 1 online resource (10 pages) : color illustrations
Notes Published also as volume 3, numbers 5, 2013 of Emerald emerging markets case studies
Title from ebook title screen (viewed Jan 22, 2014)
File Type Text (Electronic book)
Subject Mumbai Indians -- Case studies
Social media -- Marketing -- Case studies
Genre/Form Case studies.
Form Electronic book
Author Singh, Harvinder
Nishanth, Kara Shri
OTHER TI Emerald emerging markets case studies