2020

Advanced studies in classification and data science

Singapore : Springer, 2020

 

1997

The Arthur Andersen guide to talking with your customers : what they will tell you about your business (when you ask the right questions)

Wing, Michael J.
Revised edition
Chicago : Upstart Publishing, [1997]

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2020

Die Big-Data-Debatte Chancen und Risiken der digital vernetzten Gesellschaft

Knorre, Susanne., author.
1st ed. 2020
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020

 

2005

Brand affinity and consumer repurchase behaviour : an empirical analysis

Harrison, Paul.

[Place of publication not identified] : [publisher not identified], 2005

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2005

Brand choice : revealing customers' unconscious-automatic and strategic thinking processes

Trappey, Randolph J.

New York : Palgrave Macmillan, 2005

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2006

Century of the self

[Place of publication not identified] : BN Publishing [distributor], [2006]

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1975

Child development

Ambron, Sueann Robinson.

San Francisco : Rinehart Press, [1975]

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2000

Commitment-led marketing : the key to brand profits is in the customer's mind

Hofmeyr, Jan (Policy scientist)

Chichester ; New York : Wiley., [2000]

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2008

Consumer adoption and usage of broadband

Dwivedi, Yogesh Kumar



 

1970

Consumer behavior

Robertson, Thomas S.

[Glenview, Ill.] : Scott, Foresman, [1970]

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1999

Consumer behavior

Schiffman, Leon G.
Seventh edition
Upper Saddle River, N.J. ; London : Prentice Hall, 1999

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2004

Consumer behavior

Schiffman, Leon G.
Eighth edition
Upper Saddler River, N.J. ; [Great Britain] : Pearson Education International, [2004]

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2007

Consumer behavior

Schiffman, Leon G.
Ninth edition
Upper Saddle River, N.J. : Pearson Prentice Hall, [2007]

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2010

Consumer behavior

Schiffman, Leon G.
Tenth edition
Upper Saddle River, N.J. : Pearson Education/Prentice Hall, [2010]

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1995

Consumer behavior and marketing action

Assael, Henry.
Fifth edition
Cincinnati, Ohio : South-Western College Pub., [1995]

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1998

Consumer behavior and marketing action

Assael, Henry.
Sixth edition
Cincinnati, Ohio : South-Western College Pub., [1998]

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2018

Consumer behavior, organizational strategy and financial economics : proceedings of the 21st Eurasia Business and Economics Society Conference

Eurasia Business and Economics Society. Conference (21st : 2017 : Budapest, Hungary)

Cham : Springer, [2018]

 

1997

Consumer behaviour

Schiffman, Leon G.
[First Australian edition]
Sydney ; New York : Prentice Hall, [1997]

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2001

Consumer behaviour

Second edition
Frenchs Forest, N.S.W. : Prentice Hall, 2001

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2005

Consumer behaviour

Schiffman, Leon, author
Third edition
Frenchs Forest, N.S.W. : Pearson Education Australia, [2005]

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2007

Consumer behaviour

First Asia-Pacific edition
Milton, Qld. : John Wiley & Sons, 2007

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2008

Consumer behaviour

Fourth edition
Frenchs Forest, N.S.W. : Pearson Education Australia, [2008]

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c2011

Consumer behaviour

Schiffman, Leon G., author
Fifth edition
Frenchs Forest, N.S.W. : Pearson Australia, [2011]

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2013

Consumer behaviour

Schiffman, Leon G., author
Sixth edition
French's Forest, NSW Pearson Australia, [2013]

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2013

Consumer Behaviour

Schiffman, Leon
6th ed


 

2015

Consumer behaviour : a practical guide

Foxall, G. R., author.

London : Routledge, Taylor & Francis Group, 2015

 

1993

Consumer behaviour : behavioural aspects of marketing

Rice, Chris.

Oxford ; Boston : Butterworth-Heinemann, 1993

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2021

Consumer tribes in tourism : contemporary perspectives on special-interest tourism

 

2007

Defining and operationalising brand salience

Vieceli, Julian

[Place of publication not identified] : [publisher not identified], 2007

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2021

EcoDesign and Sustainability II : social perspectives and sustainability assessment

EcoDesign (11th : 2019 : Yokohama, Japan)

Singapore : Springer, [2021]

 

2009

Emotional branding : the new paradigm for connecting brands to people

Gobé, Marc.
Updated and revised edition
New York : Allworth Press, [2009]

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2020

Eurasian Business Perspectives : Proceedings of the 25th Eurasia Business and Economics Society Conference

Eurasia Business and Economics Society. Conference (25th : 2018 : Berlin, Germany)

Cham, Switzerland : Springer, [2020]

 

2010

Freud on Madison Avenue : motivation research and subliminal advertising in America

Samuel, Lawrence R



 

2017

From hero Honda to hero v/s Honda in the Indian market : creating new consumer memories and perceptions

Sahay, Arvind, author

London : SAGE Publications Ltd, 2017

 

1991

Handbook of consumer behavior

Englewood Cliffs, N.J. : Prentice-Hall, [1991]

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1992

The Joyless Economy : the Psychology of Human Satisfaction

Scitovsky, Tibor



 

2020

Luxury tourism : market trends, changing paradigms, and best practices

Cham : Springer, 2020

 

1999

Managing consumer motivation and learning : harnessing the power of curiosity for effective advertising strategies

Menon, Satya.

Cambridge, Mass. : Marketing Science Institute, 1999

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1997

Marketing straight to the heart

Feig, Barry



 

1996

Marketing to the mind : right brain strategies for advertising and marketing

Maddock, Richard C.

Westport, Conn. : Quorum Books, 1996

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1994

Measuring social values : a multi-item adaptation to the list of values (MILOV)

Herche, Joel, 1955-

Cambridge, Mass. : Marketing Science Institute, 1994

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2000

Motigraphics : the analysis and measurement of human motivations in marketing

Maddock, Richard C.

Westport, CT : Quorum, 2000

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1957

Motivation research and marketing management

Newman, Joseph W



 

2017

Neuromarketing im Versicherungsverkauf. Der Einfluss limbischer Kundentypen auf den Abschluss von Versicherungen

Dolezal, Denise Martina Isabella, author



 

2020

Perspectives on consumer behaviour : theoretical aspects and practical applications

Cham : Springer, [2020]

 

1995

Psychologische Marktforschung

Salcher, Ernst F
2., neu bearbeitete Aufl. / unter Mitarbeit von Petra Hoffelt


 

2000

The role of package color in consumer purchase consideration and choice

Garber, Lawrence L.

Cambridge, MA : Marketing Science Institute, 2000

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