| Description |
1 online resource (xi, 247 pages) : illustrations |
| Series |
ACLS Humanities E-Book
|
| Contents |
Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts |
| Summary |
It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or "paratexts," that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Advertising -- Television programs -- Social aspects
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Advertising -- Motion pictures -- Social aspects
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Television programs -- Marketing -- Social aspects
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Motion pictures -- Marketing -- Social aspects
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Paratext.
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Intertextuality.
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Mass media and culture.
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BUSINESS & ECONOMICS -- Advertising & Promotion.
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Intertextuality
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Mass media and culture
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Paratext
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Werbung
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Paratext
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Fernsehsendung
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Film
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Neue Medien
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Trailer Film
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Massenmedien
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Tv-program -- marknadsföring -- sociala aspekter.
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Film -- marknadsföring -- sociala aspekter.
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Intertextualitet.
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Reklam -- sociala aspekter.
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Marknadsföring.
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Reklam.
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Intertextualitet.
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| Form |
Electronic book
|
| LC no. |
2009029212 |
| ISBN |
9781441636621 |
|
1441636625 |
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