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Author Gray, Jonathan (Jonathan Alan)

Title Show Sold Separately : Promos, Spoilers, and Other Media Paratexts
Published New York : NYU Press, 2010
Online access available from:
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Description 1 online resource (260 pages)
Contents Acknowledgments; Introduction: Film, Television, and Off-Screen Studies; 1 From Spoilers to Spinoffs: A Theory of Paratexts; 2 Coming Soon! Hype, Intros, and Textual Beginnings; 3 Bonus Materials: Digital Auras and Authors; 4 Under a Long Shadow: Sequels, Prequels, Pre-Texts, and Intertexts; 5 Spoiled and Mashed Up: Viewer-Created Paratexts; 6 In the World, Just Off Screen: Toys and Games; Conclusion: "In the DNA": Creating across Paratexts; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; X; Y; Z; About the Author
Summary It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or "paratexts," that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what
Notes Print version record
Subject Advertising -- Motion pictures -- Social aspects.
Advertising -- Television programs -- Social aspects.
Mass media and culture.
Motion pictures -- Marketing -- Social aspects.
Television programs -- Marketing -- Social aspects.
Form Electronic book
ISBN 0814733158 (electronic bk.)
9780814733158 (electronic bk.)